Eat Historic – The Original Big Bronco Burger

The Big Bronco burger is a notable menu item at Bronco’s Hamburgers, a beloved fast-food institution in Omaha, Nebraska, with a history rooted in the vision of its founder, William “Bronco Billy” Barnes. Bronco’s was established in 1959 when Barnes opened the first location at 30th and Fort Streets, introducing Omaha to its first locally owned and operated fast-food restaurant. This marked the beginning of a legacy that emphasized fresh, high-quality ingredients, setting the stage for signature offerings like the Big Bronco burger.

While specific details about the exact origin of the Big Bronco burger are not extensively documented, its development can be contextualized within Bronco’s early history and growth. After the success of the original location, Barnes expanded the chain, opening additional restaurants in Omaha and franchising to other cities across several states. The Big Bronco burger emerged as part of the menu’s evolution, reflecting the restaurant’s commitment to hearty, flavorful options that distinguished it from national chains. Described on the current menu as featuring “two fresh ground beef patties on a triple-deck bun, garnished with lettuce, tomato, cheese, and Bronco Sauce,” the Big Bronco is a substantial offering, likely designed to appeal to customers seeking a more robust burger experience.

Bronco’s emphasis on using fresh, never-frozen Nebraska ground beef and a unique “Bronco Sauce” suggests that the Big Bronco was crafted to highlight these quality ingredients, aligning with the restaurant’s founding principles. The triple-deck bun, a nod to classic diner-style burgers, further underscores its status as a standout item, differentiating it from simpler options like the single-patty cheeseburger. Over time, as Bronco’s solidified its reputation—eventually operating only two Omaha locations after a peak of broader franchising—the Big Bronco became a fan favorite, frequently praised in customer reviews for its taste and generous portions.

The burger’s history is also tied to the stewardship of the Barnes family. Following Bronco Billy’s unexpected death in 1974, his wife Mary, with support from investor Tom Kelley, continued to grow the business. Today, General Manager Blake Barnes, Bronco Billy’s grandson, upholds the tradition of consistency and quality that has kept items like the Big Bronco relevant. While not the largest burger on the menu—that distinction now belongs to the “BIG S.O.B.,” a triple cheeseburger introduced more recently—the Big Bronco remains an iconic part of Bronco’s legacy, embodying the restaurant’s role as a pioneer in Omaha’s fast-food scene since its inception over 65 years ago.